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Steeped in family history and made with love (and now with an Instagram-famous silk blouse and celebrity fans including Emily Ratajowski), Marie Dewet, co-founder of French fashion label Maison Cleo, chats life, inspiration and her daily rituals.


How do you prepare for tomorrow the night before?
I never prepare anything in advance in my daily life - I live for the present in every situation. If I have to prepare something for the day, it will always be in the morning before leaving the house.

What do you wear to bed?
In winter, I wear a silk t-shirt and some trousers given to me by my mother, and in summer, a silk vintage camisole and panties.

How do you dress your bed?
I only have white sheets, always in linen or cotton. I just got some vintage embroidered cotton sheets that I can’t wait to use!

What is on your nightstand?
A mother-of-pearl cup that I store my jewellery in, white vintage porcelain vase with dried flowers from a friend, framed photo of a Vogue magazine, and pictures of my family.

Who do you sleep with?
My cat and boyfriend.

How many hours do you sleep?
I have two jobs, so I try to sleep at least 7 and a half hours each night to be in good condition the next day!

What time do you wake up?
I wake up every day at 5.00am. From 6.00am to 1.45pm I go to my first job of the day at Vestiaire Collective in Lille where I’m team leader of VIP services. Then I go home and work until the end of the day on Maison Cléo.

What is the first thing you do on waking?
I jump straight into the shower with a softened light for a slow wake-up.


How do you work out?
I move around all day long between my two jobs and never stop, so that’s my exercise.

How often do you exercise?
I don’t have time to properly work out, so when I go on holidays, I make time to work out by hiking every day.

How do you relax yourself?
Once or twice a month, I go to a natural beauty salon in my street for a facial and body treatments.

What is your first drink of the day and why?
I only drink water or squeezed orange juice, if I have the time.

What is for breakfast and why?
I have my breakfast at Vestiaire Collective at around 8.45am. I eat almonds, figs, oatmeal and sesame biscuits. Sometimes I have hot water with a spoonful of honey. My grandfather always told me to drink this to avoid getting sick, and I’m never sick!


What is your AM beauty routine?
I clean my face with Phyts Foaming Facial Cleanser in the shower, then I use Phyts Rebalancing Toner with Eucalyptus Leaf to remove all of the water impurities from my skin.

What are your go-to beauty products?
I only use Phyts and Cinq Mondes beauty products that are all made in France and 100% natural. After cleansing, I use Phtys 24H Hyaluronic Hydration Fluid on my face, as well as targeted eye and lip anti-wrinkle treatments. If I have a blemish, I put a Phyts imperfection treatment on it.

What makeup products do you prefer?
Organic mascara and concealer, both from Coleur Caramel.

What is your standby routine for awakening a tired face?
I love to use an exfoliant followed by a mask, both from Cinq Mondes. I do this once or twice a week. All of Cinq Mondes’ products have an amazing smell!


What is the first thing you do?
At Vestiaire Collective I look at all the boxes of second-hand items that we are going to receive that day, delegate to my team, then read all my emails. In the afternoon for my brand Maison Cléo, I read the messages that my lovely assistant left me and handle all emails and requests that have come in during the morning.

What is top of your to-do list?
Taking care of all of Maison Cleo’s up-coming scheduled collaborations.

What is your 10am pick-me-up for energy?
I often have meetings around 10.00am and this is what gives me energy!