WelleCo Founder, Elle Macpherson
“In 1986, I became ‘The Body’. Time Magazine coined the term. Though a little daunting, it reflected to me the value of my efforts to excel at what I do. At the time, I was associating wellness with fitness, so my effort involved a strong fitness protocol until 20 years later when I was coming to the realisation that beauty actually begins within.
In 2014, I had just turned 50 and I had realised I could no longer rely solely on my genetics for a healthy body. I felt run down and irritable. I wasn’t sleeping well, I had no energy to exercise, I was eating too much sugar and I felt uninspired and unmotivated. At a loss as to how to feel better, I went to see nutritionist Dr. Simone Laubscher PhD at her London clinic. That visit changed the course of my life. She explained to me the importance of anti-inflammatory body. She went on to create a potent nutritional greens protocol for me.
She was right. After just a few weeks combining the greens with other life-style changes, I was feeling better than ever. In no time at all, the quality of my skin, hair and nails had improved, sugar cravings reduced, I regained my sense of vitality, my sleep improved, and my energy levels were higher than they’d been for a long time. I felt stronger and leaner, more well and therefore, more me.
That nutritional greens powder went on to become what is now The Super Elixir™ — so powerful it birthed a business. Ten years ago, no one had heard of ‘ingestible beauty’ but I realised beauty is soul deep, not just skin-deep. I was passionate about wanting to change the age-old perception of beauty founded on youth to beauty founded on wellness. It’s a very empowering realisation.
Today, I know intimately what wellness feels like because I live it. I’ve also experienced the contrast firsthand. I started WelleCo so I could share my findings by offering to the world the same elixirs and solutions that helped me repair and flourish in my own life. The Super Elixir™ ensures I receive all the nutrients I need to function confidently and optimally while also assisting my digestion and stabilising my weight. Our second release, our Nourishing Protein, was formulated for the hustle and bustle of my lifestyle. When I couldn’t eat well due to my schedule or travel, I would rely on it because I knew it had been formulated with the most clean, natural, quality nutrients available so it would go the distance until my next meal. It is a true supermodel secret.
And whilst I don’t condone skipping meals or doing anything that harms your body in any way, I do advocate making wise, nutritious, self-caring choices. Given my career, I can’t deny that weight was, and is, important in my line of work, but even then, it’s just one part of the picture. It’s so individual – it is not a one size fits all issue. And just because something works for me, does not mean it works for everyone. Wellness, for me, means feeling that I’m in touch with that innate uniqueness and vitality individual to me. It means living from the best version of myself.”