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It’s beautiful, healthy and far away (but well worth the visit).

WelleCo’s home for five years is Perth in Western Australia - a gorgeous sprawl of a place closer to Bali than it is to Sydney, and on The New York Times' 52 places to go in 2019 List. No mean feat, right?

It gets better. Our headquarters and Australian flagship store are smack-bang the middle of the Perth beachside suburb of Cottesloe, recently voted by The Guardian as Australia’s most beautiful metropolitan beach (not to boast).

Easy, breezy, green and pristine, Cottesloe Beach’s crystal-clear waters are brimming with swimmers, snorkelers and surfers most days, and feature nightly ocean sunsets of pink- and blue-streaked sky – a spectacle more sensational than any fireworks display and one that never fails to take our breath away.

Because for us, Welleness the Australian Way encompasses plenty of plant-based nutrients, fresh air, beach time and local seasonal produce, it makes sense that this is are our home and heritage.

Tempted to make the trek? Here are just a few of the things that we love about living here….

A dip in the ocean at South Fremantle, throwing on a towel, and heading to Madalena’s Bar to chow down on freshly shucked Albany rock oysters; fresh sardines, clams and freshly baked bread with locally made olive oil.

Lunching next door at Vans. Nothing beats their whole coconut and pineapple slushie and salmon poke bowl.

Sunset cocktails and dinner at The Shorehouse.

Our favourite staycation is at the Hougoumont Hotel, a chic hotel named after the last ship to transport convicts to Australia, it is purpose-built using innovative sea container construction to offer "that little something" you won't find anywhere else. 

Hanging with the cool kids at North Street Bakery at Cottesloe and chowing down on their signature cinnamon scrolls.

Lady of Ro in Subiaco. Think chargrilled short-order share plates using local produce and crusty chocolate ricotta ripple cake or Greek apple cake for dessert.

Taking a day trip to Rottnest island and swimming at Pinkies Beach all day.

Wandering around the west end of Fremantle, getting lost in bookstores and then lunching at Bread in Common.

Taking a drive down south for the weekend, swimming at Bunker Bay and then having a long lunch at one of the many beautiful wineries.