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Here are just five of our favourite moments here at WelleCo.

SUPER ELIXIR lands in London – May 2014

The SUPER ELIXIR stepped onto the world stage for the first time at iconic London department store Selfridges. To celebrate our very first international stockist, Elle made a special in-store appearance and hosted a live-streamed Beauty Insider talk. 

WelleCo’s flagship store opening – February 2016

Our first stand-alone store flung open its doors in Perth’s Cottesloe Beach.

An integral part of WelleCo’s global HQ, three years later it remains a popular pop-in for local SUPER ELIXIR devotees craving a wellness hit.

WelleCo launches at Barneys NYC – March 2018

SUPER ELIXIR lovers descended on Barneys NYC for our official New York City launch. Elle appeared in-store and later hosted an intimate dinner with some of our favourite customers at the exclusive restaurant, Fred’s at Barneys.

WelleCo opens NYC flagship store - September 2018

Our US flagship store, located on the corner of Crosby and Broome in super-cool Soho, officially launched. Offering our US customers the complete wellness experience, it includes in-house nutritionist consulting areas where customers can try WelleCo’s range of elixirs, attend demonstrations and events, and seek expert nutritional advice.   

Super Booster launch – November 2018

To share our newest range, Super Boosters, Elle hosted a press briefing in one of Sydney's most iconic beachside eateries, Bondi Icebergs. Guests had a chance to try the range for the very first time, before enjoying an exclusive Italian plant-based menu designed especially for the occasion.